The Daily Beast saw double-digit percentage growth in subscribers in 2025 after starting to treat subscriptions as a “core growth engine”.

Paying subscribers to the core Daily Beast website/app surpassed 100,000 in January.

Daily Beast president and chief operating officer Keith Bonnici told Press Gazette the brand saw double-digit year-on-year growth, describing subscriptions as a “meaningful revenue influencer” for the business.

“We’re investing in it so that should actually be something that continues to drive our growth.”

The Daily Beast reported an annual profit for the first time in its 17-year history in 2025.

It has launched separate paid offerings on Substack and Youtube, hoping to reach different audience bases. Four Substack newsletters collectively have thousands of paying subscribers and the Youtube channel has a further few thousand.