The CEO of People Inc., in the company of two very young interns, poured three glasses of whiskey and made a toast to corporate America in a video that, in a real corporate setting, might have been a bother for HR.

Luckily, the scene was part of The Intern, a tongue-in-cheek short digital series made for social media that has brought in millions of new Gen Z InStyle fans who’d almost uniformly never even heard of the magazine. Now in its eighth season and having run through a bevy of less than useful—if entirely amusing—interns, the show is going strong and has prompted People Inc. to expand, with three other shows already produced and something like a dozen more in development.